Welcome to Yalefishing’s privacy statement. Throughout this privacy statement, Yalefishing will be referred to as ” Yalefishing”, “we”, “us”, “our “our”.

Yalefishing respects your privacy and is committed to protecting your personal data. This privacy statement will inform you of how we process your personal data when you visit and use our website (regardless of where you access it from) and tell you about your privacy rights and how the law protects you.

Purpose of this privacy statement

The purpose of this privacy statement is to provide you with information about how Yalefishing collects and processes your personal data through your use of this website, including when you log in to your account, subscribe to our newsletter, purchase a product, track your order or enter a competition.

This website is not intended for children and we do not knowingly collect data relating to children.

When we collect or process personal data about you, please be sure to read this privacy statement in conjunction with any other privacy statements or fair processing notices that we may provide in specific circumstances so that you are fully aware of how and why we use your data. This Privacy Statement is in addition to, and is not intended to override, any other statements.

Third party links

This website may contain links to third party websites, plugins and applications. For example, we may include links to product manufacturers on our website. Clicking on these links or enabling these connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements. When you leave our site, we encourage you to read the privacy statement of each website you visit.

The data we collect about you

Personal data or personal information is any information about an individual that can identify that person. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different types of personal data about you, which we combine as follows.

Identity data includes first names, surnames, middle names or initials, and user names or similar identifiers.
Contact data includes billing addresses, shipping addresses, email addresses and telephone numbers.
Financial data includes PayPal details (in particular the transaction ID) and payment card details (note: only the last four digits of the card number are stored).
Transaction data includes details relating to your payment and other details of the products you have purchased from us.
Technical data includes Internet Protocol (IP) addresses, your login data, browser type and version, time zone settings and location, browser plug-in type and version, operating system and platform, technology that tracks users of the website, the ads you click on on the device you use to access the website and other technology.
Account data includes your username and password (encrypted by us), your purchases or orders, your interests, preferences, feedback and survey responses.
Usage data includes information about how you use our website and products.
Marketing and communication data includes your preferences when receiving marketing information from us and our third parties and your communication preferences.

We also collect, use and share aggregated data, such as statistical or demographic data, for any purpose. Aggregate data may be derived from your personal data but is not legally considered personal data because it does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users who access particular site features. However, if we combine or link the aggregated data with your personal data so that it can directly or indirectly identify you, we will treat the combined data as personal data and will use it in accordance with this privacy statement.

We do not collect any special categories of personal data about you (this includes information about your racial or ethnic origin, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data) . We also do not collect any information relating to criminal convictions and offences.

If you fail to provide personal data

If we need to collect personal data in accordance with the law or the terms of our contract with you (for example, to provide a product you have ordered) and you fail to provide that data as requested, we may not be able to perform the contract we have entered into or are attempting to enter into with you. In this case, we may not be able to fulfil the order, but we will inform you if this is the case.

How your personal data is collected

We use different methods to collect data from and about you, including through.

Direct interaction. You can provide us with your identity, contact details and financial data by filling in forms, ordering products from us or by contacting us by post, telephone, email or other means. This includes personal data that you provide when you

Ordering one of our products.
Creating an account on our website.
Registering for our rewards programme.
Subscribing to our news;
requesting that marketing information be sent to you.
enter a competition, promotion or survey; or
give us some feedback or leave a comment.

Automated technology or interactions. When you interact with our website, we may automatically collect technical data about your device, browsing behaviour and patterns. We collect this personal data through the use of cookies, server logs, website user tracking, session replay and other similar technologies.
Third party or public sources. We may receive personal data about you from a variety of third party and public sources, as follows.
Technical data from the following parties.
(a) analytics providers.
(b) advertising networks; and
(c) search information providers.
Contact, financial and transactional data from technology, payment, consumer credit and delivery service providers.
Identity and contact data from data agents or aggregators.
Identity and contact data from publicly available sources, such as Companies House and electoral registries located within the EU.
Identity, contact and transactional data from customer service software providers.

How we use your personal data

We will only use your personal data as permitted by law. Most commonly, we will use your personal data in the following circumstances.

Where we need to fulfil a contract we are about to enter into or have entered into with you. For example, to manage your order and deliver products to you.
Where our (or a third party’s) legitimate interests so require and where your interests and fundamental rights do not override those interests.

Your legal rights
You have the right to
Request access to your personal data (often referred to as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are processing it lawfully.

To request the correction of personal data we hold about you. This allows you to correct any incomplete or inaccurate data we hold about you, but we may need to verify the accuracy of the new data you provide to us.

Requesting deletion of your personal data. This enables you to request that we delete or remove personal data where there is no good reason to continue processing it. You also have the right to request that we delete or remove your personal data if you have successfully exercised your right to object to processing (see below), if we may have processed your information unlawfully, or if we need to delete your personal data. Compliance with local laws. Please note, however, that we may not always be able to comply with your erasure request for certain legal reasons, which will be notified to you at the time of your request (if applicable).

To object to the processing of your personal data where we are relying on legitimate interests (or the interests of third parties) and where your particular circumstances are such that you would like to object to the processing on this basis because you believe it would affect your fundamental rights and freedoms. You also have the right to object to the processing of your personal data where we process it for direct marketing purposes. In some cases, we may be able to demonstrate that we have compelling legitimate grounds for processing your information that override your rights and freedoms.

Requesting a restriction on the processing of your personal data. This enables you to ask us to suspend the processing of your personal data: (a) if you want us to establish the accuracy of the data; (b) where our use of the data is unlawful but you do not want us to delete it; (c) where you need us to keep the data even if we no longer need it because you need it to establish, exercise or defend a legal claim; or (d) where you object to our use your data, but we need to verify that we have overriding legitimate grounds for using it.

Requesting the transfer of your personal data to you or a third party. We will provide your personal data to you or a third party of your choice in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information that you originally consented to us using or that we contracted you to use.

Withdrawal of consent at any time where we have relied on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out prior to your withdrawal of consent. If you withdraw your consent, we may not be able to provide you with certain products. We will advise you if this is the case when you withdraw your consent.